Opening the Xbox: Inside Microsoft's Plan to Unleash an Entertainment Revolution (Dean Takahashi)
another niche book that may provide interest only to those in a certain industry. since i have a love (and a professional experience) with video games, i found this xbox book to be very interesting. however, george read it and didn't like it much. so i guess it depends on if you're a gamer eh? the author has a follow up book too, about the xbox 360.
here's an interesting complementary article about how sony is losing "the war" to xbox.
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